- Physical addresses
- Email addresses
- Telephone numbers
- Social security numbers
- Other unique identifiers
It’s frustrating to those who do business with you (or who are considering doing business with you) to not be able to get answers to any questions they might have about your policy. The policy should provide a contact email address, phone number, and/or physical address where they can contact you. And those messages, calls or letters should be answered promptly.
In the U.S., the Federal Trade Commission (FTC) can enforce compliance with your policy; your company could be sued for deceptive business practices under federal and/or state laws if you don’t follow your policy. At the very least, failing to follow your own policy is likely to cause bad will and lose you customers. Today, individuals, organizations and governments take privacy very seriously, and you have to do the same to protect the reputation of your business.
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