Five Stages of Data Breach Grief

Denial, Anger, Bargaining, Depression and Acceptance: It doesn't have to be a life and death situation to engender that sequence of emotions. Companies that experience security breaches - especially high profile ones - also can be seen going through the same stages, and can utilize some of the same methods to help them reach acceptance and deal with what's happened.

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http://www.darkreading.com/operations/customers-arent-the-only-victims-5-stages-of-data-breach-grief/a/d-id/1319216?