New GCP updates announced at Google Next Partner Summit

Google recently welcomed thousands of Google Cloud partners to its annual Google Next partner summit, where the company announced some key changes that are likely to impact partners and the customers who use partner solutions. Here are some of the biggest announcements from the Google Next Partner Summit concerning the GCP ecosystem.

Expanding Google Cloud solutions for SaaS partners

One of the biggest current changes is a new SaaS partner initiative within Google Cloud. Specifically, the company is rolling out a new set of programs aimed at helping partners bring SaaS applications to customers, including initiatives that connect SaaS partners with GCP sales experts, Google’s Customer Reliability Engineering (CRE) team, Marketing Development Funds (MDFs), and an online community for SaaS partners to network with one another and share solutions. Google is already working with some big names in the SaaS space on these new initiatives, including Salesforce, Box, MongoDB, Zenoss, and a handful of others.

New tech integrations with Google Cloud

The Google partner ecosystem is already home to plenty of tech integrations that cloud users are familiar with. But now, some of those integrations are expanding. For instance, Google is collaborating with Deloitte to help SAP customers extend cloud strategies into even more use cases. GCP launch partners including Digital Asset and BlockApps are bringing new distributed ledger technology frameworks to the marketplace. Intel and Appsbroker are rolling out a new center for resources, tips, and best practices to help customers migrate workloads to GCP. There are also new NetApp cloud volumes for GCP and a new VMware plugin that customers can use to run GCP alongside their on-premises VMware environment. And finally, Google plans on announcing updates to its partnership with Cisco in the coming months, including news about AI spaces and a new developer challenge.

Specializations to connect partners and customers

Google has also designated 19 new partners to offer services in five new specialization areas, which means there are now nine total specializations in the program. For partners to earn a Specialization, they must have multiple team members with the highest level of certification, proof of customer success, and the ability to pass a capability assessment from Google’s Professional Services team. The idea behind this program is to connect customers with trusted experts in their area of need. The new Specializations include security, cloud migration, location-based services, enterprise collaboration, and education.

Featured image: Google / Mark Wickens

Annie Pilon

Annie Pilon is a freelance writer specializing in topics related to business, marketing, social media, and tech. She has a degree in journalism and marketing from Columbia College Chicago and currently works and lives in Michigan.

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