VMware has released Project Horizon App Manager. The goal of the Horizon App Manager is to stitch together all of the different applications into a new kind of workspace that shifts with the devices we access them from, and yet gives the IT department a consistent and controlled means of letting us subscribe to applications and run them from PCs, tablets, and smartphones. Project Horizon App Manager is a stepping stone toward VMware's vision of Project horizon.
The first rev of the Horizon App Manager, which does not have a release number and which is actually sold as a SaaS application, manages access to cloudy applications and presents them in a catalog - the corporate analog to an iTunes store. This is a metaphor that consumers are comfortable with, and this online-store approach is the way workers within the corporation increasingly want to consume applications.