Melissa Burns is an entrepreneur and independent journalist. She spends her time writing articles, overviews, and analyses about entrepreneurship, business innovations, and technology. Occasionally, she also conducts workshops and provides consulting services for young, but promising startups.
AI offers e-merchants the potential to heighten engagement, improve the online shopping experience, increase customer retention, and drive growth. But with a flurry of new developments floating around, which AI trends should you leverage for your e-commerce store?