Citrix goes for mobile security with acquisition of MDM vendor Zenprise
Citrix is diving deeper into the mobility stack with the recent announcement to acquire Mobile Device Management (MDM) vendor Zenprise. Zenprise takes MDM to the next level by introducing capabilities like geo-fencing, automated compliance, and features that make mobile apps “business-ready” and keep mobile content secure. Zenprise MobileManager lets you manage the device lifecycle across every major platform including iPhone, iPad, Android, BlackBerry, Symbian, and Windows Mobile. Zenprise MobileManager offers out-of-the-box support for BYOD programs or corporate mobile initiatives.
The Citrix play in this acquisition is Citrix now has the ability to control which applications communicate with native device capabilities as well as other applications. Citrix has been diving more into the Mobile Application Management (MAM) space and this Zenprise acquisition brings broader capabilities to this strategy as well as establishing Citrix as a leader in the MDM space.