Fighting Viruses, Hackers and Malware Is Easy With Microsoft Forefront; New Marketing Campaign Emphasizes Customer Demand for Ease of Use
Microsoft Forefront business security products featured in worldwide integrated marketing campaign that combines advertising, Web experience, customer engagement and PR.
REDMOND, Wash. — April 9, 2007 — Microsoft Corp. is addressing customer frustration with the complexity of security products in a new integrated marketing campaign launched today called Easy, Easier (http://www.easyeasier.com). The Microsoft® Forefront™ line of business security products is featured in a campaign that combines print and online advertising, a creative Web experience, integrated customer relationship marketing (CRM) and public relations. The campaign uses humorous metaphors to illustrate how defending against security threats with Forefront is easier than defending against virtually anything else — including far-fetched threats from aliens, ninjas and zombies.
The Forefront brand was launched 10 months ago, and since that time Microsoft has rolled out a series of new products under the Forefront name, including Forefront Security for Exchange Server, Forefront Security for SharePoint®, and Forefront Client Security (currently in beta). The Forefront family also includes Microsoft’s edge security products, Internet Security and Acceleration Firewall (ISA Firewall) and Intelligent Application Gateway (IAG) 2007, which will be re-launched under the Forefront brand with the next generation of products.
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