Lync Hosting Partner GTM Playbook

Purpose & Scope
The purpose of this playbook is to empower Hosting Partners to grow their Hosting Services Provider business through Microsoft Lync attach with Microsoft go-to-market perspective, campaigns, and resources.
This playbook focuses on the following: The immediate opportunities available to Microsoft Partner-Hosted SaaS amidst the competitive landscape of hosted messaging.
1. How and why to grow your Hosted SaaS business through Lync Attach and the guidance needed to enable you to offer more value by adding more competencies and/or services in order to differentiate and scale in the commercial cloud space
2. Documented goals, strategies, tactics, resources and best practices for the “Plan,” “Enable,” and “Execute” phases for delivering Lync Attach

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