Microsoft-HP deal a blow to Salesforce

Microsoft announced that it has entered a six-year deal with HP that will deploy Microsoft Dynamics to HP employees. The agreement aims to make Dynamics, Azure, Office 365, and other Microsoft Cloud solutions available to HP employees to enhance collaboration across marketing, sales, and service operations. This agreement not only helps Microsoft, it hurts rival Salesforce, which had been providing customer relationship management (CRM) tools to HP before Microsoft grabbed the business. HP is one of Salesforce’s prominent partners and losing the company’s 6,500 sales people and 20,000 service employees is a big hit.

“We have chosen Microsoft Dynamics as our CRM  solution for our direct selling, partners, and services,” said Jon Flaxman, HP’s chief operating officer. “This brings us a cloud-based solution that delivers a more effective and efficient collaboration engine across our business.”

CRM to ease HP transformation

HP is undergoing a huge transformation and this includes moving to a more integrated sales experience for both its sales reps and channel partner community. With Microsoft’s CRM tools available to HP, it will make the transformation easier.

How will these Microsoft tools help HP? For one, Power BI will empower HP marketers to uncover business insights and predictions. Another benefit is that Azure will provide the IT organization with a global, open, hybrid cloud for all of the solutions, while also giving HP a platform for new capabilities and services at a lower cost.

“HP continues to innovate in its customer engagement, with the tools and business processes it provides to its employees and partner community and, of course, the products and services it delivers,” said Judson Althoff, executive vice president of worldwide commercial business at Microsoft. “We share this dedication to digital transformation with HP and are incredibly proud to work with it as it delivers amazing technology experiences to people around the globe.”

Photo credit: Pixabay

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