RIM Announces New BlackBerry Application Suite for Windows Mobile Devices
This is interesting...
New Software Will Deliver Virtual BlackBerry Solution
Waterloo, ON - Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today announced plans to expand its support for Windows Mobile®-based devices with a new software application suite that will enable devices from third-party manufacturers to benefit from the popular BlackBerry® software applications and services*. RIM plans to begin offering the new software application suite later this year for select devices based on Windows Mobile 6. Once installed, the software will provide users with a virtual BlackBerry application experience, including support for BlackBerry email, phone, calendar, address book, tasks, memos, browser, instant messaging and other applications developed for the BlackBerry platform. Devices running the BlackBerry application suite will be able to connect to BlackBerry services via BlackBerry® Enterprise Server as well as BlackBerry® Internet Service.
“Extending BlackBerry applications to a broader range of devices is an important element of RIM's strategy to provide an open platform that supports industry standards and addresses the various needs of our customers and partners,” said Mike Lazaridis, President and Co-CEO at Research In Motion. “This new software will provide a range of important benefits, including easier support of Windows Mobile-based devices within BlackBerry Enterprise Server environments, a consistent user interface for BlackBerry applications across various devices, and the ability to run third-party applications developed for the BlackBerry platform.”
The new BlackBerry application suite will complement existing Windows Mobile 6 functionality and will appear as an icon on the screen in the same manner as other third-party applications. Upon clicking the BlackBerry icon, a suite of BlackBerry applications will load and will feature the familiar user interface of a BlackBerry smartphone. The device's existing Windows Mobile applications are preserved, allowing the user to easily and quickly switch between the Windows Mobile applications and the BlackBerry application suite.
"RIM's decision to expand its support for Windows Mobile will resonate well with customers, developers and carriers alike," said Carrie MacGillivray, Senior Analyst, Mobile Enterprise Network Services, IDC. "Security, manageability, usability, international coverage, network efficiency, mobile application support, back-end integration and device selection are all important considerations for a wireless platform and RIM continues to invest in the BlackBerry platform on all fronts."
"AT&T and RIM have enjoyed a long and successful history providing customers with innovative products and services. AT&T is a world leader in providing BlackBerry-based wireless solutions and we look forward to building on that momentum with RIM," said Michael Woodward, Executive Director, Mobile Professional Solutions, for AT&T. "The market for wireless email and other wireless applications is growing rapidly and we view RIM's broadening support for Windows Mobile, with new feature-rich and IT-friendly BlackBerry software, as another positive catalyst that will further expand the appeal of the BlackBerry platform with customers."
Key benefits of running the new BlackBerry application suite on a Windows Mobile-based device will include:
- The added benefit of BlackBerry applications, such as email, phone, text messaging, browser, instant messaging and organizer with a consistent user interface and messaging experience.
- BlackBerry “push” technology – messages and information updates can be delivered automatically to the Windows Mobile-based device, enabling users to be more responsive to colleagues, clients, friends and family.
- Support for BlackBerry® Mobile Data System (BlackBerry MDS) allowing organizations to develop their own BlackBerry applications or deploy third-party BlackBerry applications that can run on Windows Mobile-based devices as well as BlackBerry smartphones.
- Support for various input methods, including QWERTY keyboards, 5-way navigation, touch screen and stylus operation so users can continue to use the unique hardware features of their Windows Mobile-based device.
- Support on BlackBerry® Internet Service, which provides push-based email from up to 10 supported email accounts (including most popular ISP accounts), attachment viewing and web browsing with optimized wireless efficiency.
- Support on BlackBerry® Enterprise Server, which tightly integrates with Microsoft® Exchange, IBM® Lotus® Domino® or Novell® GroupWise® to provide synchronized, push-based wireless access to email and other corporate data with the industry's most advanced security features, over-the-air IT policy enforcement capabilities and optimized wireless efficiency.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
* The BlackBerry application suite will be available for select Windows Mobile 6 based devices. Check with your service provider for availability.
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as "intend" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to Research In Motion Limited. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, without limitation, possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, the initiation or outcome of litigation, acts or potential acts of terrorism, international conflicts, significant fluctuations of quarterly operating results, changes in Canadian and foreign laws and regulations, continued acceptance of RIM's products, increased levels of competition, technological changes and the successful development of new products, dependence on third-party networks to provide services, dependence on intellectual property rights and other risks and factors detailed from time to time in RIM's periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. The Company has no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services.
Press release can be found here.