Xtreme Podcast: Take my data, please — but not my cryptocurrency

Welcome to this week’s installment of the Xtreme Minute. This is our weekly rundown of the TechGenix Xtreme podcast with Louise Chalupiak and Peter King. Click the links below to go directly to the articles up for discussion and to access additional TechGenix content. The theme today is about the lucrative side of technology. Different ways technology can make money and drive profit for the enterprise.

We start off with Twain Taylor and his article titled, 5 customer loyalty program startups that can get you 5 stars. In today’s market, it’s not just about the product, it’s about the additional revenue generated through the side business of advertising. These innovative startups have identified ways to compensate customers for their time and attention with the goal of making loyal customers champions for the businesses they support.

We move on to discuss a Brien Posey article, Too much information? Why your sensor data may be going social. Bottom line is, don’t do anything you don’t want Google to know about. Sensors allow apps to do their jobs, but we simply cannot ignore the far-reaching implications. Sensor data, such as location, is now being used to determine lifestyle in order to generate sales and lower corporate risk.

We close the podcast with an article by John CasarettoCryptocurrency is dead! Long live cryptocurrency! Those with a large investment in cryptocurrencies tell us that crypto is not an investment, it’s a currency and it will one day replace currency as we know it. As the currency of choice for ransomware, there is no doubt the non-regulation is compelling. As it stands, the use of cryptocurrency falls under the label of personal choice.

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