Your current clients want to buy more. Use your website to easily offer them what they want.
Your existing, satisfied clients represent one of the easiest sources of potential new revenue for you. Satisfied customers purchase additional products and services from vendors they already know, like and trust much more readily than new prospects who have to evaluate a potential new service provider before they decide to make a purchase.
Your website represents an incredible form of potentially very effective, essentially free advertising for your business, where you can regularly promote new products and services to your existing clients.
For example, you can promote new products such as cloud services or disaster recovery services or a limited time discount on the installation of a new firewall you’d like to promote.
You can present an attractive offer right on your home page, giving your client an incentive to call and ask for more information.
But to maximize the effectiveness of this marketing effort, you have to give your existing clients good reason to visit your site regularly.
Now, you can try to do this by providing valuable, interesting information to your clients in the form of a blog. However, this requires dedication and a commitment towards regularly posting quality content. If you slack off on your writing, your clients will quickly lose interest in making regular visits. And if your posts fail to interest your reader, you’ll have a very tough time convincing them to return.
A much easier way to keep your clients coming back time and again is to simply provide them with information that is of direct and specific interest to them – namely, by providing them with their service call reports, network health status and inventory reports.
If you’re using a quality RMM and PSA, you can create a secure login portal directly on your home page, inviting your clients to regularly check in to see what service you’ve performed recently or what the status of their network’s health is.
If you regularly deliver system alerts from your RMM (your network monitoring application), this alone may be enough to prompt your client to log in and see what’s going on. For example, your RMM Dashboard might generate an alert that last night’s backup failed, or that multiple, unsuccessful attempts have been made to log into the server as an administrator. If a client receives an alert like this, they might be prompted to check their RMM Dashboard over the next several days to make sure the problem has been properly resolved.
Similarly, your PSA (your ticketing system) most likely provides the feature of automatically delivering an email report of your service calls whenever you enter service details following a support visit or when you provide remote support for their network or end-users.
Depending on the details of the service call, it could prompt them to log in and review their other recent service calls. Perhaps they want to know how much total time you’ve spent helping a particular user or servicing a specific system. Or maybe they just want to check how much time has been spent this month.
Additionally, perhaps you might want to alert your client that an excessive amount of time has been spent on one particular area, and you would like to discuss a more permanent solution to fixing the problem than additional repair-type service calls. You can ask your client to visit your site and log into your PSA portal to review the service calls with you.
Similarly, you can invite your client to review a web-accessible inventory report with you to go over some outdated equipment you believe needs to be addressed.
If once your client visits your website to check their information, if there’s an easy to see, attractive special promotion highlighted on your home page, it could be tough to ignore.
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