The following are seven important things to remember if your organization is required to comply with the US CAN-SPAM Act. The CAN-SPAM Act sets the rules and establishes requirements for commercial email messages while; it sets out tough penalties for violations – non-compliance can cost your organization thousands of dollars! FTC has put together a handy video outlining seven simple things to remember about complying with the CAN-SPAM Act. FTC works for the consumer to prevent deceitful and unfair business practices in the marketplace. The provisions of the CAN-SPAM Act are outlined below:
1. No false or misleading header information
2. No deceptive subject lines
3. Identify that the message is an ad
4. Give your address – include an email, PO box, etc.
5. Tell recipients/people how to opt out or unsubscribe
6. Promptly honor opt out requests –within 10 business days, you can’t share their email address
7. Even if you hire someone to do your email marketing, you are responsible for complying with the law
To see the video and get more info go to: