Selling security to the CxO
Security isn't the most glamorous area of technology; management doesn't get as excited about investing in a new intrusion detection system as, for example, a cool new video conferencing system with a wall-sized 3D display screen. It also doesn't provide a direct bottom line benefit like revenue-producing investments. But we know how important it is. The problem is selling it to those at the CxO level.
TechRepublic guest contributor Justin Strong, the senior Global Product Marketing Manager at Novell, addresses this problem in his recent article, providing some valuable tips on how to make the business case to those higher up. Check it out here: